This “mobile advertisement” (literally) drove around the streets of New York earlier this year. Last March, the taxi was auctioned off in the 6th annual Barrett-Jackson Collector Car Event, which took place in West Palm Beach, Florida. Proceeds were donated to the Los Angeles Children’s Hospital. Advertising is such a competitive industry nowadays, and you have to make use of all the advantages you can get. Quoting from one of my favorite movies, “Wanting people to listen, you can't just tap them on the shoulder anymore. You have to hit them with a sledgehammer, and then you'll notice you've got their strict attention” (John Doe, Se7en, 1995).
Well, maybe Kevin Spacey was referring to something different, but the quote still fits.
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